Yesterday when we visited, there was a cinematographer, a director, several actors, as well as the technical crew, and they were in the process of filming promotional material to show a versatile range of their capability. First an everyday apartment interior....
Then they tackled a 'jungle scene'. The trees swayed, leaves floated down, and the computer controlled where the sun shone through the foliage - and to what intensity....
(my camera doesn't show the true real colour)
So they went to Mars...
I can see that this kind of technology would be a fantastic tool for doll photography as well, and one day it would be nice to take a group of my dolls there. I can picture a short video of an aerial view of my Medieval Fantasy crew on a mountain top like in Lord of the Rings, with the camera recording the scene from all round them. That would be so cool! Who needs to pack all my dolls into the RV, drive for a week to the Rockies, and set them all up in who knows what kind of weather and lighting condition, when it can all be 'faked' a half hour from home??
Immersion Room website